Marketing and Communications Director

The University of St. Thomas invites qualified candidates to apply for a Marketing and Communications Director position within the Marketing, Insights, and Communications Department.

The University of St. Thomas embraces belonging and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion an inclusive environment.  The University is an Equal Employment Opportunity Employer (EEO).  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, status as a protected veteran, or other protected characteristic.  This commitment to inclusion and equal opportunity is consistent with our mission: Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good.  A successful candidate will possess a commitment to the ideals of this mission.

JOIN OUR COMMUNITY

The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

• Up to 100% tuition remission for employees and dependents upon eligibility
• Up to 50% tuition remission for spouses upon eligibility
• A generous Employer retirement contribution of 9.4% of annual salary upon eligibility
• Medical, dental, and vision options
• Employer-paid disability, life, and AD&D benefits

Salary Range: $82,090 - $101,979

The University of St. Thomas has provided a salary range that represents its good faith estimate of what the University may pay for the position at the time of posting. The specific salary offered will be determined based on factors such as the qualifications of the selected candidate, departmental budget, internal salary equity considerations, and available market information.

JOB SUMMARY

The Marketing and Communications Director leads the strategic development, execution and evaluation of a comprehensive marketing strategy that advances the mission and strategic priorities of the University of St. Thomas, with special focus on the university’s schools and colleges. The Director will plan and implement strategies to increase overall awareness of the University of St. Thomas and support efforts to drive enrollment for programs (with an emphasis on graduate programs); this position will focus on marketing the St. Thomas School of Engineering (SOE) and College of Arts and Sciences (CAS). Responsibilities include oversight and tactical execution of integrated multi-channel campaigns across a variety of digital and traditional marketing channels. Reporting to the Associate Vice President of Marketing, this role works closely with colleagues within Marketing, Insights and Communications, the school/college leadership team (Dean, Faculty, and Staff), Enrollment Management and other marketing partners across the schools and colleges within the University, to coordinate marketing activities, track progress against goals, share insights and learnings to meet marketing objectives and recommends actions to improve enrollment and increase awareness.

ESSENTIAL FUNCTIONS

1. Marketing Strategic Planning

• Leads the annual strategic marketing planning process for the College of Arts and Sciences and School of Engineering
• Identifies and prioritizes key audiences, programs, and differentiated messaging, working closely with colleagues from the Marketing, Insights, and Communications team as well as school/college leadership
• Researches and analyzes marketing and advertising programs (both trends and breakthroughs within the field of higher education as well as broader sectors) to identify impactful opportunities and ideas

2. Marketing Plan Execution

• Develops, directs and executes school/college strategic marketing plans with a focus on graduate program lead generation and awareness building; including media planning and advertising and other efforts to advance the work
• Collaborates with key partners and stakeholders to develop content and key messages, manage production of graduate marketing materials and lead additional initiatives outlined in the marketing plan
• Determines strategy and writes creative briefs as needed to engage internal creative resources

3. Strategic Leadership 

• Works collaboratively with Enrollment Management and recruiting teams to ensure awareness and lead generation plans are aligned and the teams are working together to meet business objectives
• Partners with the PR/Communications team on earned media and thought leadership
• Provides supervision (coaching, mentorship, performance management) and work direction to Content Managers and student interns

4. Social Media and Website

• In partnership with school/college web managers, provides strategic direction and input on website and social media content; especially as it relates to engaging with prospective students
• Leads redesigns for institutional web content, partnering with the Web Team and key partners and stakeholders
• Oversees the continual improvement and maintenance of a clear, compelling and user-friendly website focused on prospective students
• Works with school/college and Institutional partners to perform regular website content reviews, in partnership with school/college web manager

5. Other special duties as assigned

Minimum Qualifications

• Bachelor’s degree

• Five years of professional marketing communication experience to include experience in the development and execution of marketing plans

• Knowledge of consumer targeting, key message development, and media placement across channels

• Experience leading and working with a cross functional team

An equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted.

HOW TO APPLY

All interested candidates must apply online at https://www.stthomas.edu/jobs/. Follow the instructions to complete an online application which includes creating or updating an applicant profile, uploading a resume, and completing a job specific application.

In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.

Official job posting is available at www.stthomas.edu/jobs.