Digital Marketing Strategist

The Saint Paul Seminary School of Divinity invites qualified candidates to apply for a Digital Marketing Strategist. 

This position has a full time equivalency (FTE) of .80. We anticipate the role to work 32 hours per week, 12 months out of the year.

THE SAINT PAUL SEMINARY SCHOOL OF DIVINITY

The Saint Paul Seminary School of Divinity (SPSSOD) is operated under an affiliation agreement between the University of St. Thomas, the Saint Paul Seminary and the Archdiocese of St. Paul and Minneapolis.  The vision, mission and core values are as follows:

Vision (Why we exist): We envision Church leaders on fire with the Holy Spirit, equipping the faithful to transform the world in Jesus Christ.

Mission (What we do): We provide integrated, Catholic formation for those called to serve as priests, deacons, or lay leaders in their local Church.

Core Values (How we operate):

• Foster Christ-centered growth

  We cultivate growth in Jesus Christ of each member of our community, rooting all we do in His love, example and teachings.

• Engage in personal accompaniment

  We walk alongside and assist each person to become aware of, understand, and respond to God’s grace.

• Thrive through use of our gifts

  We celebrate the natural gifts God has already given to each individual and seek a deeper outpouring of the Holy Spirit and His gifts.

The successful candidate will also have a strong background in and/or knowledge of the Catholic Church, with a demonstrated commitment to the mission of the Church and respect for magisterial teaching.

Hiring will be contingent upon the successful completion of the Archdiocese of Saint Paul & Minneapolis’ “E3” Requirements of Safe Environment Training (see https://safe-environment.archspm.org/essential-3/), including manifesting a commitment to follow the Archdiocesan Code of Conduct for Church Personnel.

JOIN OUR COMMUNITY

The University of St. Thomas embraces belonging and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion an inclusive environment.  The University is an Equal Employment Opportunity Employer (EEO).  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, status as a protected veteran, or other protected characteristic.  This commitment to inclusion and equal opportunity is consistent with our mission: Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good.  A successful candidate will possess a commitment to the ideals of this mission.

The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

• Up to 100% tuition remission for employees and dependents upon eligibility
• Up to 50% tuition remission for spouses upon eligibility
• A generous Employer retirement contribution of 9.4% of annual salary upon eligibility
• Medical, dental, and vision options
• Employer-paid disability, life, and AD&D benefits

Salary Range: $46,670 to $60,094

The University of St. Thomas has provided a salary range that represents its good faith estimate of what the University may pay for the position at the time of posting. The specific salary offered will be determined based on factors such as the qualifications of the selected candidate, departmental budget, internal salary equity considerations, and available market information.

JOB SUMMARY

This role is the digital engine of The Saint Paul Seminary’s mission – guiding prospective supporters and students through strategic online engagement. From managing the website and SEO to automating email journeys and optimizing social media content, you'll ensure our digital presence is dynamic, targeted and results-driven.

This position is a 0.8 FTE and reports to the Director of Marketing, Communications and Innovation for The Saint Paul Seminary School of Divinity. It includes planning, execution and analysis of marketing and communications activities: execution of a strategic marketing plan; support of strategic funding and recruiting initiatives; and management of websites, social media platforms, and email marketing campaigns. 

ESSENTIAL FUNCTIONS

• Serves as the seminary’s digital marketing expert by tracking, testing and iterating with the most relevant tools and trends, including artificial intelligence. This includes input on the seminary’s marketing technological stack.
• Executes all phases of maintaining and updating The Saint Paul Seminary website and other seminary web properties, including copywriting, design, SEO, conversion rate optimization, lead generation and analytics for continuous improvement.
• Writes, builds and analyzes email marketing/automation campaigns that move key external target audiences to action. A/B test content and calls to action to increase conversions.
• Creates and executes against a monthly social media calendar to grow engagement with the seminary. Owns planning, execution (writing and creation direction) and analysis of all seminary social media channels.
• Traffics and tracks paid digital advertising campaigns supporting the seminary’s different initiatives.
• Supports planning and execution of seminary’s internal communications plan.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, journalism or a related field

• 2-3 years of professional marketing communications experience

An equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted.

Preferred Qualifications:

• Experience in web, CRM, email marketing, social media and paid digital media

HOW TO APPLY

All interested candidates must apply online at https://www.stthomas.edu/jobs/. Follow the instructions to complete an online application which includes creating or updating an applicant profile, uploading a resume, and completing a job specific application.

In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.

Official job posting is available at www.stthomas.edu/jobs.