IA/UX Content Strategist

Posted Date 3 weeks ago(7/6/2021 10:27 AM)
Number of Openings
Closing Date
Open until Filled
Type of Search
Who May Apply
This position is open to all qualified applicants.
St Paul
Marketing, Insights and Communications
FLSA Status
Employment Type
Full-Time Staff
Assigned Months per Year
Benefits Eligible


The University of St. Thomas invites qualified candidates to apply for the position of IA/UX Content Specialist - IA/UX Content Strategist for the Marketing, Insights and Communications Department. 


The University of St. Thomas embraces diversity, inclusion, and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion a diverse, equitable and inclusive environment.  We welcome applicants of diverse races, ethnicities, geographic origins, gender identities, ages, socioeconomic backgrounds, sexual orientations, religions, work experience, physical and intellectual abilities, and financial means. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. This commitment is consistent with our mission to inspire our students, using the Catholic intellectual tradition, to think critically, work skillfully, and act wisely – all for the common good.  A successful candidate will possess a commitment to the ideals of this mission.



The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

  • Up to 100% tuition remission for employees, spouses, and dependents upon eligibility
  • A generous Employer retirement contribution of 9.4% of annual salary upon eligibility
  • Medical, dental, and vision options
  • Employer-paid disability, life, and AD&D benefits


The IA/UX Content Strategist is a hybrid role that requires a mixture of information architecture and content strategy skills, along with the ability to solve problems creatively, with a focus on user-centered content and layout. This person will be a key member of the Web Team that manages the University’s websites which communicate critical information to audiences such as prospective students, current students, families, and the community at large. Examples of projects: creating a new 300-page website for a College; updating 50 web pages for a key University initiative; or defining standard structures and content standards for faculty-owned blogs.


The IA/UX Content Strategist is responsible for the structure and layout of new websites and sections, as well as guiding content messaging and the content creation process. This work is supported by a project manager, and done in conjunction with writers, SEO experts, subject matter experts, and content approvers. The sitemap and individual page layouts are planned using existing design templates that include components for our modular websites.


This position will work simultaneously on 3+ projects, understanding both the existing content as well as defining the preferred future content structure via the use of site audits, sitemaps and wireframes, page tables/blueprints, and content style guides. You will then guide the creation of the content, leading kick-off meetings and guiding writers and subject matter experts through the use of content development best practices. In addition, this position will respond to ad hoc requests for content guidance on non-project webpages, help influence improvements to the web design, including the creation of new modules and templates, and help improve the content governance standards and processes.


As a member of the Web Team within the Marketing, Insights, and Communications department, you will work closely with other members of the Web Team, as well as the Insights and Analytics Team, which has experts in qualitative and quantitative research, analytics, measurement, and SEO. In addition, as part of these web projects, you will collaborate with groups of 10+ that consist of marketing team members, SEO and analytics experts, subject matter experts, senior leaders, writers, art directors, and developers to produce sites that meet the expectations of our visitors and align with our brand.


This IA/UX Content Strategist position is well-suited for people who enjoy:

  • Working on 3+ projects simultaneously
  • Both strategic planning and managing detailed content processes
  • Leading and participating in meetings with 10+ colleagues, including senior leaders
  • Working collaboratively, listening to feedback, and incorporating ideas from colleagues
  • Training others on information architecture, content best practices, and content tools  
  • Having a positive impact on the University community—from students and parents to faculty and community partners


Define the structure and layout of new/updated websites or sections (using existing web templates and modules). During this process, primary tasks include:

  • Working with web team and University leaders to solidify site goals;
  • Auditing relevant existing sites (for site updates);
  • Creating sitemaps, wireframes, and/or prototypes using existing designs; and
  • Working with Marketing leaders, School/College leaders, and subject matter experts to get the wireframes and prototypes approved.

Work with a project manager to manage the content creation process. During this process, primary tasks include:

  • Defining and documenting content needs for websites based on the wireframes/prototypes, using tools such as page tables/blueprints and content migration spreadsheets;
  • Gathering and organizing content source material from existing sites, stakeholder interviews, print materials, etc. and adding that source material to page tables/blueprints;
  • Guiding the direction of content based on user personas and other documentation from the research and discovery phase of the project; and
  • Working with writers and subject matter experts to get content completed, reviewed and approved, helping them understand: information architecture/web content best practices, how to incorporate SEO keywords, and content development tools and processes.

Provide ongoing guidance and support for ad hoc efforts to improve content on existing webpages, unrelated to project work. Questions could come from Marketing leaders, subject matter experts, or peers within the Web Team.


Contribute to the general health of and best practices for the University websites by suggesting improvements to existing web templates and modules, web content governance standards, and content creation processes.


Minimum Qualifications

  • Bachelor's degree in journalism, communications, technical writing, or a similar discipline
  • Hands-on experience with information architecture and managing content development for web projects. That experience should include responsibilities such as: Auditing and assessing 3+ websites of 100+ pages; creation of site maps and wireframes for at least 2 website projects sized at 10+ pages; creation of 25+ page tables/blueprints (or similar documentation) in support of a new website or website redesign project; and working on 3+ content projects simultaneously


Preferred Qualifications

  • Directing writers and content creators
  • Facilitating projects with subject matter experts
  • Familiarity with basic standards of Search Engine Optimization (SEO)
  • Creating content style guides
  • Working with senior leaders
  • Defining content creation processes for a matrixed organization  


An equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted.



On the University of St. Thomas Jobs page, follow the instructions to complete an online application which includes uploading a resume and answering two job specific questions (in lieu of a cover letter).


In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.

The University of St. Thomas, Minnesota Human Resources Department advertises the official job listing on its website at www.stthomas.edu/jobs.


The University of St. Thomas is an Equal Opportunity Employer

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