Marketing Specialist, Marketing, Insights and Communications (MIC)

Posted Date 4 weeks ago(6/29/2021 2:41 PM)
Number of Openings
Closing Date
Open until Filled
Type of Search
Who May Apply
This position is open to all qualified applicants.
Marketing, Insights and Communications
FLSA Status
Employment Type
Full-Time Staff
Assigned Months per Year
Benefits Eligible


The University of St. Thomas invites qualified candidates to apply for a Marketing Specialist opportunity in the department of Marketing, Insights and Communications and the Opus College of Business. 


The University of St. Thomas embraces diversity, inclusion, and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion a diverse, equitable and inclusive environment.  We welcome applicants of diverse races, ethnicities, geographic origins, gender identities, ages, socioeconomic backgrounds, sexual orientations, religions, work experience, physical and intellectual abilities, and financial means. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. This commitment is consistent with our mission to inspire our students, using the Catholic intellectual tradition, to think critically, work skillfully, and act wisely – all for the common good.  A successful candidate will possess a commitment to the ideals of this mission.



The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

  • Up to 100% tuition remission for employees, spouses, and dependents upon eligibility
  • A generous Employer retirement contribution of 9.4% of annual salary upon eligibility
  • Medical, dental, and vision options
  • Employer-paid disability, life, and AD&D benefits


The Marketing Specialist supports the development and execution of a comprehensive marketing strategy that advances the mission and strategic priorities of the Opus College of Business, which includes the Schulze School of Entrepreneurship. The Specialist assists in implementation of marketing strategies that drive enrollment in the graduate and undergraduate business programs, increase overall awareness and strengthen the reputation of the Opus College and the Schulze School.


Reporting to the Marketing Director, this role is a part of the central Marketing, Insights and Communications (MIC) team. The Marketing Specialist works with colleagues within MIC, the Opus College and the Schulze School to coordinate marketing activities, including assistance in tactical execution of marketing programs across a variety of digital and traditional marketing channels. This person works closely with the Marketing Director and Content Manager to develop and deploy website and social media content to engage external and internal audiences, including prospective and current students, their families, and influencers. The Marketing Specialist serves as the liaison to the undergraduate enrollment team and partners with them to deploy college-specific marketing initiatives that support recruitment, including attracting talented students to the scholarship programs.


St. Thomas seeks to be a university characterized by radical hospitality and a shared sense of belonging where all are welcomed.



Marketing planning and execution

  • Assists in development and execution of the annual marketing strategic plans for the Opus College of Business and the Schulze School, including identifying opportunities to grow enrollment and build awareness of the programs.
  • Manages activities related to tactical execution of awareness and lead generation campaigns for Opus College and the Schulze School, leveraging all marketing channels, including digital/social media, outdoor, radio, TV, and print.
  • Provides oversight of production and dissemination of print and digital marketing materials, including digital ads, advertising copy, brochures, mailings, videos, radio scripts, and talking points.
  • Manages projects, builds timelines for the project team and ensures team meets deadlines.
  • Leads meetings, including agendas and meeting notes.
  • Provides marketing support for self-service creative projects using Canva software (branded marketing templates).

Social media execution

  • Serves as primary content producer for the Schulze School social media channels, including Facebook, Instagram and Twitter, ensuring alignment with the strategy set by the Content Manager.
  • Works with contributors across the Schulze School to develop social media content, including images, copy and video.
  • Schedules posts on social media platforms and Hootsuite.
  • Develops and maintains a content calendar using Airtable.
  • Assists in creating monthly reports and analysis of the school’s social media efforts.

Website and digital content management

  • Makes updates to the website using content management system (CMS) Cascade, ensuring content is accurate and up-to-date.
  • Works with Opus College and Schulze School departments to perform regular website content reviews.
  • Maintains the Opus College and Schulze School’s profiles on partner websites.
  • Provides content publishing support to internal users.
  • Manages content displayed on the digital signage in the Opus College spaces.

Other special duties as assigned.


Minimum Qualifications

  • Bachelor’s degree in a relevant field that would provide a strong foundation in marketing and/or communications
  • One year of relevant job-related experience. Relevant internships, activities, and/or jobs that clearly demonstrate marketing-category interest may be substituted for the one year of relevant job-related experience.

An equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted.


Candidates with diverse backgrounds are strongly encouraged to apply.  



On the University of St. Thomas Jobs page, follow the instructions to complete an online application which includes uploading a resume and answering two job specific questions (in lieu of a cover letter).


In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.

The University of St. Thomas, Minnesota Human Resources Department advertises the official job listing on its website at


The University of St. Thomas is an Equal Opportunity Employer


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