• Sr. Marketing Program Manager, School of Law

    Posted Date 4 weeks ago(10/23/2018 12:24 PM)
    Number of Openings
    1
    Closing Date
    Open until Filled
    Type of Search
    Staff
    Who May Apply
    This position is open to all qualified applicants.
    Position Number
    100006
    Campus
    Minneapolis
    Department/Unit
    Marketing, Insights and Communications
    FLSA Status
    Exempt/Salaried
    Employment Type
    Full-Time Staff
    Assigned Months per Year
    12
    Benefits Eligible
    Yes
  • OVERVIEW

    The University of St. Thomas invites qualified candidates to apply for a Senior Marketing Program Manager within the Marketing, Insights, and Communications team. This individual will support the School of Law.


    Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good. A successful candidate will possess a commitment to the ideals of this mission statement.


    JOIN OUR COMMUNITY
    The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

    • Up to 100% tuition remission for employees, spouses, and dependents upon eligibility
    • A generous Employer retirement contribution of 9.4% of annual salary upon eligibility
    • Medical, dental, and vision options
    • Employer-paid disability, life, and AD&D benefits

    JOB SUMMARY

    The Sr. Marketing Manager supports the strategic development, execution and evaluation of comprehensive marketing strategy that advances the mission and strategic priorities of the School of Law. Reporting to the Associate Vice President for Marketing Strategy, the manager plans and implements marketing strategies that support efforts to drive enrollment, increase overall awareness and strengthen the reputation of the School of Law. This includes tactical execution of integrated multi-channel campaigns and oversight of all aspects of the marketing programs, across a variety of digital and traditional marketing channels. This role works closely with colleagues within Marketing, Insights and Communications, and partners at the School of Law to coordinate marketing activities, track progress against goals, share insights and learnings to meet marketing objectives.

     

    ESSENTIAL FUNCTIONS

    • Develop the annual marketing strategic plans for the School of Law, including setting clear objectives, identifying key audiences, understanding which messages are most compelling, selecting the right media vehicles, etc.
    • Lead marketing plan implementation for the School of Law, leveraging traditional and digital communication channels (paid, owned and earned), including search, social media and display advertising, email marketing, web, SEO, video, direct mail, radio, print and outdoor.
    • Oversee and manage activities related to development, production and dissemination of a variety of marketing tactics and materials, including print and digital marketing assets (digital ads, social media advertising copy, magazines, annual reports, admissions brochures, mailings, event promotions, video and radio scripts, talking points, etc.). Provide internal marketing support for self-service creative projects. Write stories for the magazine.
    • Direct and manage owned digital media channels including social media and the School of Law website. Maintain various sections of the website including: news, events, academics, and mission and vision. Provide overall quality control, brand continuity, and factual accuracy for the entire website.  Collaborate with the Marketing, Insights, and Communication web team to create and integrate web content and website structure.  Work with various departments in the law building to keep all sections of the website up to date and relevant. Develop and execute a content calendar for social media channels. Serve as a liaison to the St. Thomas Social Media Strategist.
    • In conjunction with St. Thomas PR team, plan, implement and manage public relations programs and/or projects to enhance public awareness of the law school on a local, regional and national level.  Develop and implement a crisis communications plan. Respond to media requests for information about the law school.
    • Other duties as assigned.

    QUALIFICATIONS

    Minimum Qualifications

    • Bachelor’s degree in marketing, communications, advertising, or related field
    • Five years of professional level marketing experience

    Preferred Qualifcations

    • Experience in higher education marketing and communications
    • Background in journalism or content development

    HOW TO APPLY
    On the University of St. Thomas Jobs page, follow the instructions to complete an online application which includes uploading a resume and copy/pasting a job specific cover letter.


    In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.


    The University of St. Thomas, Minnesota Human Resources Department advertises the official job listing on its website at www.stthomas.edu/jobs.


    The University of St. Thomas is an Equal Opportunity Employer

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